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(Right to Left) Mr Brijmohan Lall Munjal, Chairman, Hero group, Mr Sunil Kant Munjal, MD and CO, Hero Corproate Services Ltd, and Mr Rahul Munjal, CO, Easy Bill Private Ltd, at the launch of Easy Bill (One Stop Bill Payment Shop) in the Capital on Tuesday. - Kamal Narang

New Delhi , July 22

HERO Group's new venture in the services industry, `Easy Bill'— a mass scale retailer-based bill collection network — commenced operations today with the target of reaching out to 10,000 retail shops in 20 cities by 2005.

"With the launch of operations of Easy Bill, the Hero Group formally enters the retail-based services sector.

"We are fully committed to this venture," said Mr Brijmohan Lall, Chairman of the Hero Group, which comprises leading companies Hero Honda and Hero Cycles.

Easy Bill will establish a network of collection points at neighbourhood grocery shops, PCOs, and petrol pumps, from where consumers can pay their bills using either cash or cheque.

A minimal fee is levied in some cases while the utilities that issue bills will bear the cost in others.

The retailer feeds details of bill payments into a database that is linked to utilities, thereby ensuring that payments get credited immediately.

"We have already tested the concept in 150 retail stores in Delhi and the response is overwhelming.

"We will ramp it up to 500 by October-November this year and to 1,500 in North, South and West India by the end of 2003," said Mr Rahul Munjal, CEO of Easy Bill.

Companies such as Tata Power, TouchTel, AirTel and Hutch have already tied up with Easy Bill.

The company hopes to rope in 18 utilities by December.

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