The Hindu Business Line : Thursday, August 14, 2003

Two Tata group units in pact
IN a move intended to consolidate customer service and marketing for the Tata group's telecom products and services, the Tata Indicom Enterprise Business Unit (TIEBU) has entered into a strategic alliance with Tata Telecom for co-marketing the ... More

Mumbai Fast to be aired on Zee News
MID Day Multimedia Ltd and Zee News on Wednesday announced a strategic alliance to produce, Mumbai Fast, a daily news capsule of city news to be aired on Zee News. Starting with a broadcast at 8.30 p.m. on August 15, Mumbai Fast ... More

AIR spins revenues for Prasar Bharati
WHILE private FM channels have been crying hoarse about their mounting losses, All India Radio (AIR) seems to be emerging as the cash cow for Prasar Bharati. While revenues from Doordarshan have not been very healthy, AIR has managed to increase ... More

PROMOTIONS & OFFERS

IA extends Super Saver plans till Oct
INDIAN Airlines has extended the Super Saver 4 and Super Saver 8 schemes till October 31 this year in view of the encouraging response to the schemes. While under the Super Saver 4 scheme, a passenger can travel on four domestic sectors without ... More

McDowell to use theatre to plug Signature brand
MCDOWELL'S Signature brand has added a new avenue to its existing promotional platforms. Theatre is the additional event platform, besides lifestyle sports such as golf and polo and events such as knowledge seminars. "Theatre was identified ... More

BRANDS

Monumental lift for Brooke Bond
BEGINNING tonight, Hindustan Lever Ltd's Brooke Bond, as part of its mega national repositioning, will lazer wrap a few legendary monuments in the country such as the Qutub Minar, Charminar, Gateway of India and the Chennai Central ... More

STANDARDS & BENCHMARKS

SC turns down Coke's plea
THE controversy over pesticide-residue in soft-drinks looks far from abating, with the Supreme Court on Wednesday refusing to entertain the petition of Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) saying that there were no grounds for the Court ... More

TRENDS

Voltas banks on heat, pollution for growth
The company is banking on `the prevalence of climatic heat and pollution' along with a growing market emphasis on maintaining a healthy environment for driving its household and commercial air-conditioner business forward. In its annual report ... More

NEW PRODUCTS & SERVICES

UB Spirits to work up RTD brands with new launches
"There is fatigue in this category and there is the danger of romance fading away. We feel the need to make RTDs available in many options," Mr Vijay Rekhi said. More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line