Financial Daily from THE HINDU group of publications
Thursday, Aug 14, 2003
Financial Daily from THE HINDU group of publications Thursday, Aug 14, 2003 |
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Marketing
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Promotions & Offers McDowell to use theatre to plug Signature brand Our Bureau
New Delhi , Aug. 13 MCDOWELL'S Signature brand has added a new avenue to its existing promotional platforms. Theatre is the additional event platform, besides lifestyle sports such as golf and polo and events such as knowledge seminars. "Theatre was identified after our consumer research showed that people looked for unique entertainment opportunities," Mr Ashwin Malik, COO-North, UB Group Spirits Division, told Business Line. McDowell's Signature Theatre Festival will be taken to New Delhi, Pune, Hyderabad and Kolkata - starting August 22 and three popular English plays will be staged in these cities till October. The company has earmarked Rs 8 crore as its promotional spend for above-the-line activities.
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