Financial Daily from THE HINDU group of publications
Thursday, Aug 14, 2003
Financial Daily from THE HINDU group of publications Thursday, Aug 14, 2003 |
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Info-Tech
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Telecommunications Marketing - Strategy Two Tata group units in pact Our Bureau
Mumbai , Aug. 13 IN a move intended to consolidate customer service and marketing for the Tata group's telecom products and services, the Tata Indicom Enterprise Business Unit (TIEBU) has entered into a strategic alliance with Tata Telecom for co-marketing the latter's end-to-end converged communications products and solutions to India's top corporates. TIEBU, which was formed only a few months ago, is the common customer interface for four Tata group telecom companies — VSNL, Tata Teleservices, Tata Teleservices (Maharashtra) Ltd and Tata Internet Services Ltd. Tata Telecom will benefit by further enhancing its market penetration in the convergence segment, said a news release from TIEBU.
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