The Hindu Business Line : Ion Exchange to launch RO category products

NEW DELHI: Water purification solutions provider Ion Exchange Ltd is going to launch two more products in reverse osmosis (RO) category in the next two months and will invest Rs 20 crore in one and half year on brand promotions.

“During the coming trade fair in Delhi, we are going to launch two more products in RO category in the price range of Rs 5,000-7,000 under our brand Zero B, where we don't have presence till now,'' Ion Exchange Ltd Head, products division, Mr Alok Mathur told PTI.

Ion Exchange markets home-based water purification products under the brand Zero B in the country.

Speaking about the company's plan, he said, “After launching the products in RO category, the company would also launch a massive ad-campaign throughout the country for which it has earmarked a budget of Rs 20 crore for the next one and half year.''

The company has also chalked out plans to increase its presence throughout the country and is planning to bring four more products in the next fiscal.

“We are in the process of appointing around 200 direct sales agents to market our products across the country particularly in tier I and II cities,'' Mr Mathur said.

Besides this, the company is also going to increase the number of employees to 1,000 by the end of this fiscal from 600 at present.

In order to revamp its sales distribution and service network in the domestic market, Ion Exchange is also setting up a round the clock toll free call centre.

Ion Exchange is one of the leading water solutions providers in the country and it has four manufacturing units across the country and is targeting revenue of Rs 1,000 crore in the current fiscal. - PTI

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