BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, April 12, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

ADVERTISING
•  MRTPC seeks details Ceat charges

CARTOON
•  Hardsell

DOTCOMMERCE
•  Cyber shop for Kingfisher

FEATURE
•  Floodgates for food?
•  Wake up and smell the coffee
•  Spririted battle in the offing
•  If you can't lick 'em, join 'em
•  Imax in India
•  The Imax story

LAUNCHES
•  Crystal butterflies from Swarovski
•  Hang Ten shoes strides into Indian market
•  Celebration Diamond range launched

MARKETING
•  Aerosmith is MTV artist of the month

NEW PRODUCTS
•  Archies' Perfumes
•  Stain-free clothes
•  Disney sandals
•  Instant meal
•  Hitech phones
•  A smiley offer
•  Malaria detection kit
•  Cool summer wear

OPINION
•  Health education can stub out smoking
by Jaiboy Joseph
•  Leveraging marketing PR to build business and brands
by Anthony Rose
•  CRM Misconceptions
by M. Muhamed
•  Getting past marketing myopia
by Shunu Sen

RETAIL
•  Vivek opens 19th outlet in Chennai


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