BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, September 06, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

CARTOON
•  Hardsell

FEATURE
•  Promo power for celluloid
•  ASCI tells bad 'uns to watch out

LAUNCHES
•  Zicom automatic car parking systems

MARKETING
•  Chennai to host seminar on rural marketing
•  SAB's Castle Lager set to take on Kingfisher
•  Cadila cleared of unfair practices
•  Joyco to test-market 2 brands this year
•  Adventure channel from National Geographic
•  Gujarat glass co faces HC flak

MARKETING RESEARCH/TREND
•  Who's the coolest one?
•  Pantene research on hair care

NEW PRODUCTS
•  A touch of pearl
•  For stubborn tums
•  Cheaper, milder
•  Baby care
•  Feel fresher
•  Sleek phones
•  Seat covers
•  Premium TV

OPINION
•  Ten years after: The B-School graduate then and now
by Sangita Joshi
•  Controls to increase sales
by M. Muhamed
•  Want loyal customers
by Ranjyoti Barooah

RETAIL
•  FICCI meet extols organised retailing


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