BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Friday, November 16, 2001
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BRAND QUEST
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LAUNCHES
•  Eveready launches alkaline batteries

MARKETING
•  Henkel extends Margo to face wash -- TVC for brand to break soon
•  Steve Waugh endorses MRF
•  Battling it out at ESPN school quiz
•  Meridien funds CRY

MARKETING RESEARCH/TREND
•  Survey puts LifeStyle as Chennai's top multi-brand store

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