From the publishers of THE HINDU BUSINESS LINE

	A Business Line - Indica Survey - June, 2001
	(Please note that the files are in PDF format and you require the Acrobat Reader to view them) Methodology Urban Pulse is a research-based supplement of The Hindu Business Line, with each issue looking at a particular theme. The focus of the current issue is 'How people buy a car'.
	Contents

It's all in the brand Sankar Radhakrishnan What drives brand choice? Vinay Kamath Wheeling in the bucks   Feedback Hmm... and haw... of buying a car Pratap Ravindran Car buyers ahoy! D. Murali Driven by attitude Sankar Radhakrishnan On a shopping spree Sankar Radhakrishnan Do ads really count? Ratna Bhushan Who are the people who buy cars?   Business Line - The Hindu Comments to: bleditor@thehindu.co.in Copyrights © 2001, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu.