5 myths of networking
NETWORKING has been variously described as developing relationships, contacts, as a job seeker's resource and even as the fine art of mastering small talk. Are you aware that many a vacancy is filled even before the job description is posted online or advertised? Well, networking seems to open a lot of secret doors! However, have you ever thought what networking is not about, the various myths that have sprung around it that make it sound that if you know the right people then you had it made? Let us demystify a few myths for you:
If you know 'em, you have it made - Strong networking requires deep and sustained connections. Just being acquainted with a person will not help any. How you maintain and support these connections will decide the course the relationship takes. There must be a follow up and an honest interest in developing a supportive relationship.
Everybody does it! - Though most treatises on job-hunting tell you that nearly 80-85% jobs are secured through networking, networking isn't an innate ability that people have. I for one find it extremely intimidating and sometimes even misleading. For one, you have to prepare beforehand what you want to say and to know your objectives before you attend any networking event. While some events can be informal others are structured. The point is it is not a one- time thing... you have to practice at it till you are comfortable even in uncomfortable interactions. If you are a novice you will gain more by listening than be speaking.
Sales pitch it ain't - Networking is not about sales; it is more of PR work. Whether you like it or not it all depends on what kind of hype you have created around yourself. A positive buzzword always helps. You should be able to make the people who matter trust and believe in you and your competence. It is not just about meeting as many people as you can and hoping that you will make the right impression. It means you have to show interest and concern in others. The two essentials that you need to establish are create a strong reputation and secondly stay in the contact's memory.
Distances don't matter - Networking is most effective and credible when it is face to face. It is also scarier because of that. What could be more embarrassing than going up to someone to ask for a job? You run the risk of putting them off too. If you are too reticent to ask for help, you could at least ask for contacts. Present yourself as an asset - someone who instantly comes to mind whenever there are any opportunities. Remember to show appreciation for the help you receive beyond the polite `thank you's.
Love at first sight? - Successful networking is about being patient. Your efforts may yield fruit only after months of schmoozing. Also, forming relationships and alliances become easier if networking specifically for a job is not on your mind. Begin a working relationship and `maintain' it so that it pays dividends when you need it. It is never too late to get to know people.
Whether over-hyped or a necessity, mastering the art of schmooze has become as important as earning a degree. It is a relationship that has to be nurtured with trust and credibility and developed over time. Those are the only reasons why someone would remember you when the time comes.
PADMA RAMESH
Padma.hyd@cnkonline.com
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