Essentials of selling anything
WHATEVER the situation we may be in our careers, the one common feature is that we are all the time trying to sell ourselves whether at an interview, a sales call or a presentation for a business proposal.
The experience can either be pleasant or torturous or downright tedious. But we cannot escape the fact that we will have to sell ourselves or our product or business and it is often a long and time-consuming process.
During the process you may have to face rejections, unanswered phone calls and unresponsive mails and you may be so tired of the chase that you may even decide to give up. Or even worse you could start assuming that all your moves have been wrong so far and you are a failure at selling anything.
But this is not the approach to take. Instead of giving up, take a hard look at your efforts to sell and find out where you are failing.
First consider that unique ability of yours that sets you apart from others. This can be found out if you are willing to assess and identify those selling skills you have been using in the past six months and zero in on those that resulted in a sense of satisfaction.
Then examine why some of your efforts met with failure, maybe the product or service was a tough one to sell or the job you were trying had far too much competition. Or maybe you have just got into a new career or launched into a business that still needs time to take off.
Sometimes we may be blind to our drawbacks, it is always helpful to ask a friend to identify the flaws in our armoury of skills. Once these flaws are identified, efforts must be made to correct them.
The next thing is to refuse to be let down by rejections. As humans we all tend to take rejections seriously and end up becoming pessimistic and start doubting our own abilities. Self-doubt can be a dangerous trend and it can ultimately lead to failures. The important thing is to believe in ourselves. This is because when we do not believe in ourselves, we fail to fully back what we are trying to sell (this can either be the skills on our resume or the product we are selling) then we cannot expect others to believe in them.
If you still have some little doubts about your selling skills in a corner of your head, it is not necessary that others should know about it. The best antidote to these doubts would be to tell yourself that you are the best in whatever you do and keep repeating this before you enter the interview room or before making a phone call or a sales presentation. With this positive affirmation you will gain confidence.
When you start believing in yourself and your selling skills, then you are in a better frame of mind to face those rejections that may come in your way and your optimism is unaffected. You may even begin to think that these rejections are just a part of the 'yes' you will hear ultimately.
The important thing is to sincerely believe in whatever you are selling, then the self-confidence, intensity and perseverance to achieve your goals will automatically follow. So remember these secrets to successfully sell anything and everything.
HEMA. G
faqs@cnkonline.com
Printer friendly
page
Send this article to Friends by
E-Mail
Opportunities
