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MTV toasts the tippler

SANJAY LEELA BHANSALI and MTV have struck a deal for the Devdas countdown to be shown exclusively on the music channel. Eight times a day, two-minute specials on the film are being shown which have SRK, Madhuri and Aishwarya talk about their experiences in the making of the film, exclusive footage from the film's shooting, and song clips.

This Countdown Calendar is not all the channel is doing to plug Devdas - its MTV Big Picture: Director's Special on July 18 features Bhansali in an in depth interview. There is a repeat telecast of this interview on July 21 and 23.

It is only right that MTV should make the most of the Devdas fever in this season of the big D.

Courtesy: www.hansazone.com

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