Samsung subsidiary to market hi-tech products

By Our Special Correspondent

NEW DELHI, FEB 19. The Korean chaebol Samsung has recently received Government clearance to set up a company to exclusively market state-of-the-art hitech products such as optical disk drives, notebook PCs, cellular phones and hand held PC products.

These products, slated for introduction in the Indian market, will be retailed through the present set of distributors now selling some of Samsung products. The new company, which has the approval to market products manufactured by various Samsung subsidiaries, will provide supportive service network, said company officials.

Samsung Electronics India Electronics Private Limited (SEIP) will be the third company from the Korean group to start operations in the country.

The first was Samsung India Electronics Limited which has been selling audio video products and home appliances since 1995 while Samsung India Software Operations Unit was set up in 1996 to export computer software.

Samsung had set up a liasion office in 1994 to test the Indian market for its IT and telecom products.Officials said Samsung had global leadership in the products that would be marketed in India by the new company.

It has a 14 per cent world market share in colour monitors and is ranked number one world-wide. In the area of hard disk drive, its market share is close to eight per cent.

``In India, Samsung seeks to build technology leadership in all product categories. With this aim, Samsung plans to introduce advanced products such as LCD monitors as well as professional category colour monitors in the Indian market this year,'' said a company official.

Some other products to be launched in the Indian market include higher capacity hard disk drives, DVD-ROMs as well as products incorporating advanced Combo drive functioning.

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Section  : Business
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