Tanishq pact with UAE firm

MUMBAI, FEB. 22. In a bid to make its presence felt in the global branded jewellery market, Tanishq, the jewellery division of Titan Industries, has entered into a partnership with United Arab Emirates (UAE)-based retail chain, Dhamas, for retailing its 22- karat gold jewellery.

``Tanishq range of jewellery will be available at eight of the 32 retail outlets which Dhamas has across the UAE and we are drawing up a product development plan specific to that country, which has a large NRI and Asian population", Mr. Vasant Nangia, vice president (jewellery), Titan Industries, told newpersons here today.

The maiden foray of Tanishq abroad, which would coincide with the Dubai shopping festival next month, is a step aimed at reinforcing the quality-price proposition of its brands along with the already established titan range of watches in the region, he said and added that it had shortlisted three outlets in Sri Lanka for retailing its jewellery there.

Mr. Nangia said Tanishq had been exporting privately branded jewellery to Europe, Australia and the U.S. and the foray was to establish its own brand.

- PTI

Send this article to Friends by E-Mail

Section  : Business
Previous : Maruti loses share as market expands
Next     : Top level changes in Unilever board