Web-based media-corporate interface

By Our Special Correspondent

BANGALORE, MARCH 29. Webgyor.com, a Bangalore-based Internet venture, unveiled today two novel desktop applications designed to create a seamless interface between journalists and businesses.

The first, YorMedia, enables companies to place the information they want to convey to the media in a selective and focussed manner by leveraging the database that the application incorporates.

The customisability feature can enable targeting specific publications or journalists or medium or geographical area.

The second, YorInfo, is a mirror image of YorMedia and enables journalists access only that information that is relevant to them. This is achieved through a customisation module that eliminates the tedious chore of sifting through reams of superfluous information.

Considering that downloading information from the Internet is painfully slow in India, this application, is a boon to journalists in this country.

YorInfo also has an electronic press kit section that contains comprehensive up-to-date background information in a downloadable format on participating corporates.

Users also have access to an extensive archive section that can be sorted by company or industry.

One of the highlights of the two applications is that they are interactive. Participating journalists and corporates can query each other and seek clarifications or additional information through e-mail and one-to-one interviews can be arranged through specially set-up chat rooms.

According to Mr. Kenny Ramanand, CEO of Webgyor.com, these applications are, as of now, the first of their kind in the world. He clarified that the applications will not eliminate the need for public relations companies.

On the contrary, with the headache of delivery and targeting taken care of by these applications, the PR outfits will get more time to concentrate on the higher value end of their business such as strategy planning and content creation.

With the addition of this service the Indian market can grow by at least 40 per cent over its present size of $22 million annually.

Webgyor.com intends to distribute YorInfo free to mediapersons either via the Internet or in floppies. Participating corporates will be charged an annual user fee for YorMedia.

The company hopes to rope in around 250 corporate participants in the next 8 weeks. Within a year, the reach will be extended to other countries in the Asia-Pacific region. The company sees a huge potential in future for the same basic idea to service communications between government organisations and the public.

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Section  : Business
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