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Bill Gates: Delivering a digital future
IN JANUARY this year, the 32,000 employees of Microsoft
Corporation, the world's most successful software company,
received an e-mailed memo announcing a change at the helm. Mr.
Bill Gates, the man who co-founded the company in a Seattle
garage, 26 years ago, with fellow student Paul Allen, was
relinquishing his post as CEO, in favour of a senior colleague,
Mr. Steve Balmer. He would remain Microsoft's Chairman; but
henceforth he was to be designated ``Chief Software Architect.''
It was another canny move in the career of the 45-year-old
Harvard University dropout, who had steered the company to a pre-
eminent position in the global software firmament: nine PCs out
of 10 anywhere in the world ran on a version of Microsoft's
``Windows'' operating software.
Now, at the dawn of the new century, Mr. Gates had decided,
seemingly, that it was time for a sharp course correction. The
future of Information Technology rode on the Internet - and Mr.
Gates envisioned a shift for Microsoft from its commanding
position in the desktop operating systems business to a new
dominance of the Web. After almost two decades when he played the
role of Microsoft's business and marketing brain, it was time to
slip back into being the ``Brash Bill'' of the early Seventies:
the whizkid who began tinkering with computers before he was 13,
and developed a programming language package for the world's
first single-board microcomputer - the MITS Altair 8000-while
still a college freshman.
When IBM put together the first Personal Computer in 1981, it
asked the fledgling Microsoft to supply it with the necessary
software. The result was PC-DOS ( for Disk Operating System) -
later to be called MS-DOS - and the royalty from this product
which was to finally go through seven updates, made millionaires
out of the two young owners.
In the Eighties and Nineties, Microsoft did not so much innovate
as acquire, improve or otherwise refurbish carefully chosen
competitive products. ``Windows'' was a blatant lift of the
graphical interface idea that Apple Computers pioneered.
``Excel'' was an imitation of the spread sheet market leader
Lotus 1-2-3. ``MS Word'' was that old word processor Wordstar -
with a whole lot of made-for-dummies interfaces.
The new souped-up Microsoft versions soon outsold many of the
packages that inspired them - and clever marketing which packaged
them into all-in-one suites ensured that in no time at all,
Microsoft's commanding presence under the hood of PCs as the
operating system translated into an equally large presence in the
applications business. The logic was a runaway commercial success
- till Microsoft tried the strategy one more time, creating the
Web browser, ``Internet Explorer'' to take on Netscape's
``Navigator''.
Mr. Gates and Microsoft tried to bind Windows and Explorer
tightly together as a stepping stone from desktop to the Web -
and that's when the floodgates of opposition opened. Married in
1994 to co-worker Ms. Melinda French, Mr. Gates, has had to spend
the last few years, facing an avalanche of legal suits
challenging the company's alleged monopolistic practices. The
January 2000 decision to reinvent himself as a software guru is
tacit acknowledgement that all these courtroom battles are
diverting him from his primary role as the company's key
technology driver to an abrasive if reluctant street fighter,
defending its interests from perceived raiders. His brief public
interventions during the recent U.S. courtroom saga, saw him come
across as hard edged and uncompromising. Clearly it is not what
Mr. Gates is good at.
The legal tangles have, so far at least, not affected the
company's bottom line and Mr. Gates is still comfortably the
world's richest man heading one of America's richest
corporations. Both Mr. Gates and his wife have been personally
generous and have endowed over $17 billion in trusts for health
and learning. After a high profile visit to India two years ago,
he is reported to have set aside $ 1 million of his personal
money for aiding educational initiatives here.
Can Mr. William H. Gates III, in his new avatar as Chief Software
Architect, take Microsoft (or two Microsofts?) into a bright new
future in Cyberspace? We will soon know. At any rate his personal
vision - articulated in two lucidly written books, ``The Road
Ahead'' (1995) and ``Business @ the Speed of Thought'' (1999)- is
on record: There's still life in the personal computer -but
increasingly it will be part - maybe a small part - of a new
``Digital Nervous System'' whose neurons stretch out to girdle
the globe. Current hassles notwithstanding, it is a vision that
Mr. Gates will almost certainly play a hand in delivering, before
this decade is out.
Anand Parthasarathy
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