Yahoo! unveils Indian operations

MUMBAI, JUNE 29. Yahoo! Inc. a leading global Internet portal, today unveiled its Indian operations by launching the portal www:Yahoo.co.in specially targeted at Indian web users and those with special regional interest.

``India launch is part of our global strategy to expand operations outside the U.S., where much rapid growth in Internet users was expected. This is a 23rd world property in our global network," Yahoo! founder chairman, Mr. Jerry Yang, told reporters here.

Yahoo! senior vice-president international, Ms. Heather Kellen, said ``India is a rapidly growing market, and to have a greater penetration in the market we have entered into partnership with 40 other portals for content across news, finance, entertainment and sports segments".

The portal offers a web site directory in 14 categories, news, content on finance, cricket, movies and weather, apart from a family of communication tools that could be accessed through any Internet-connected computer, she added.

Yahoo! Producer, Mr. Ross Veitch, said the communication tools include globally accessible e-mail facility, global chat and messenger services, besides custom-set alerts to notify users of specific stock prices, sports scores or scheduled meetings.

``As of now, the whole content is in English. Soon we are going to tie-up with vernacular portals to offer local language content," he added.

Innovative technology base and strong assets built up in the form of local teams and partnerships were the strengths of Yahoo!, Mr. Yang said.

- PTI

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