Speedera Networks to locate development centre in India

By Our Special Correspondent

BANGALORE, JULY 26. The Silicon Valley based Speedera Networks, which was established less than a year ago as the world's first single source provider of global traffic management and content delivery services for the Internet, has announced that it will set up a development centre in India later this year.

Addressing a press conference in Bangalore today, Mr. Ajit Gupta, President and CEO of Speedera, indicated that the location of the centre would be decided in the next month.

The centre is likely to have around 50 to 100 technologists when it gets going.

Speedera has already developed unique technologies in the areas of website content caching, global traffic management and network management and patent applications have been made for the same.

Its technology essentially speeds up delivery of web content to the user and wherever deployed in the U.S., it has enabled reduction of response times by anywhere between 30 and 2,500 per cent.

One of the big plus points about its technology is that its service can be deployed for any client within just a couple of hours.

About a week ago Speedera had announced the start of its India operations through its subsidiary, Speedera Networks India Ltd., with a sales and support office in Delhi.

The company has already secured several leading Indian websites as its customers for its subscription-based Universal Delivery Network services.

Four POPs (points of presence) have already been created by the company on major Internet backbones in India.

All major metropolitan centres will be covered by the end of 2000. The Indian subsidiary will be making an investment of around $2 million this year and will have the second largest presence for Speedera after the U.S.

`Great benefit to Net users'

Anand Parthasarathy reports from Kochi:

An alumnus from Roorkee University, Mr. Gupta founded Speedera Networks with two American partners. The UDN, claimed by its authors to be the first such tool of its kind, has been characterised by information technology analysts in the U.S., as a canny new niche, which will help make the Net more accessible for millions of users by helping unclog Internet's overstrained networks.

``Over 70 per cent of Internet surfers abandon a search if they cannot download what they need, in the first twelve seconds - which is bad news for the content providers,'' explained Mr. Gupta in a telephonic interview with this correspondent.

Speedera's technology, for which a patent is pending, eases the Internet data logjam, by maintaining its own network of high speed PoP servers - over 60 worldwide - and dozens of ``Traffic Managers'', linked to a global Network Operating Centre (NOC). Subscribers to the Speedera UDN service, are saved the cost of having to create ``mirror'' sites or ``caches'' -duplicated web resources - to cater to a sudden surge of interest. The technology will slash through the Internet ``traffic jam'' and link, user to web site, by the shortest, fastest path.

Mr Gordon Smith, Speedera's Vice President (Marketing), explained that one of the first customers for the service back home, was the San Jose-based e. commerce site Indiaplaza.com, with a global clientele for Indian goods. But the biggest interest has been in India - where Web content providers have to contend with inadequate bandwidth while fighting to retain their viewers and online buyers. This has persuaded website owners to sign up for Speedera's traffic management and content delivery service.

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