Retail e-business poised for big growth: Cris Infac

By Our Corporate Reporter

CHENNAI, AUG. 23. Cris Infac of CRISIL has released a report on the retail e-commerce market in India which details the current level of penetration and usage of on-line retailing in the country. Based on a survey of Internet users in the four metro cities in India, the report finds that 84 per cent of Indian Internet users are aware of e-commerce and 11 per cent have made at least one purchase on the Internet. The total e-commerce revenue clocked in 1999-2000 was Rs. 10.60 crores and is expected to grow to Rs. 421 crores by 2004-05.

The report forecasts what is likely to sell best on the Net. For instance, it expects books, music and ticketing will be major markets; while those for groceries, apparel, jewellery and toys will be restricted. An efficient payment mechanism and delivery infrastructure will be one of the key factors for online retailers. The report includes case studies of major players in the online retail business.

The study, based on a survey of around 500 Internet users, provides a demographic profile of the typical Internet user in India as well his level of awareness, satisfaction and the popular sites visited. This report will be useful to anyone who wants to assess the potential the on-line retail market in India. A 10 per cent discount is available on purchases before September 15. Look up the key findings, methodology and detailed coverage of the report at www.crisil.com.

Send this article to Friends by E-Mail

Section  : Business
Previous : LG Electronics India plans IPO
Next     : IBM launches new desktops