Apollo Tyres joins hands with travel portal

By Our Special Correspondent

NEW DELHI, AUG. 23. Apollo Tyres has joined hands with the portal indiatimes.com which has a dedicated travel vortal called travel.indiatimes.com.

The tie up will enable Apollo Tyres to educate surfers on issues such as road safety tips, weekend getaways, on-the-road description of journeys and places of interest at the destination besides creating awareness about various brands of the company.

A company release says Apollo Tyres will have synergistic association with travel channel on indiatimes.com for one year. The association entails travel related contests and games on the home page of the portal, gateway banner advertisements of Apollo brands on the travel channel, click-through links to the Apollo Tyres website apollotyres.com as well as print media visibility.

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Section  : Business
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