Sony to focus on southern region

By Our Corporate Reporter

CHENNAI, OCT. 13. Sony India, a subsidiary of Sony Corporation, Japan, is planning to tap the huge market potential for audio and video products in the southern region. The company had chosen Tamil Nadu as the thrust area for implementing its rural marketing strategy in August this year.

Addressing presspersons here today Mr. Teruo Ishii, Managing Director, Sony India, said the southern region had emerged as an important investment destination for multinationals and Sony India was making consistent efforts to further expand its marketing infrastructure network in this region. Mr. Ishii was here in connection with the inauguration of ``Sony Vision Exhibition'', an annual showcase of Sony products, which was being conducted for the sixth consecutive year here.

He said the company had already introduced in the southern market its latest products such as Wega range of flat televisions, mini hi-fi audio systems, digital versatile disc players and affordable range of audio systems. Sony India had opened 15 exclusive shops under the name ``Sony World'' and Chennai had one such shop. The plan was to open one more by the end of this year here and by March the total of such shops would go up to 22 or 23.

Sony World was different from regular dealer channels as these shops had the expertise to handle as many products as possible and sell the latest technology products.

Mr. Ishii said the Sony India was making a strong representation to its parent in Tokyo to introduce more new products in India and hoped that notebook PCs and GSM cellular phones would be sold from the next fiscal year.

Mr. Prem K. Nair, Deputy Director and GM (sales & service), said flat television sets were highly popular in Japan and hoped India would become a potential market for these products as a shift was already taking place.

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