ANZ International plans jewellery shows in U.S.

By P. Narasimhan

CHENNAI, DEC. 3. ANZ International Trade & Marketing Associates, a private trade show organiser, has drawn up plans to organise a month-long jewellery exhibition in the U.S., spread across five cities.

Mr. Syed Zakir Ahmed, Managing Director, ANZ International, told this correspondent that the jewellery market in the U.S. was yet to be fully tapped by Indian jewellers.

``We will be organising five jewellery exhibitions between April 27 and May 27 next year in Los Angeles, San Francisco, Dallas, Chicago and New York. We have a list of invitees drawn from associations in the U.S., and the exhibition would be held three days a week for five weeks. Over a dozen leading jewellers are expected to participate in the road show. The American community will have an opportunity to have a glimpse of the latest Indian designed jewels,'' Mr. Ahmed said.

The next jewellery show is to be held in Singapore in September. The first fair held there had evoked good response and drew nearly 15,000 visitors with a total business of nearly Rs. 60 crores. A number of retailers from Chennai participated in the fair and sold across the counter besides taking export orders.

Garmentech, a similar exhibition for the garment sector, is to be conducted in Dhaka, Bangladesh, between November 8 and 11 next year. During Garmentech International 2000 at New Delhi held recently, business negotiations worth Rs. 500 crores took place'', Mr. Ahmed added. The four day event had over 30,000 visitors from all over the country as well as from U.A.E., Sri Lanka, Bangladesh and Singapore. ANZ got international recognition only after the Delhi event, he said.

``The garment industry is India's second largest foreign exchange earner, next only to gem and jewellery. We act as the catalyst between buyers and sellers and we have considerable expertise and knowledge in conducting exhibitions,'' he said.

Mr. Ahmed said ANZ had just finalised an agreement with Dubai- based Al Sajer Information Services, the largest trade show organiser in that region. A memorandum of understanding (MoU) had been signed for conducting exhibitions in the Arab region. Under the agreement, ANZ jointly with Al Sajer will conduct exhibitions on diabetes, hospitals and health, garments and jewellery. Negotiations were under way with two trade show organisers in the U.S. and Germany, Mr. Ahmed pointed out.

``Our aim is to own a trade fair complex and provide all the infrastructure / facilities to organise international trade shows and exhibitions,'' he said. Headquartered in Chennai, ANZ has a network of offices in Mumbai, Delhi and most of the major cities in India.

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