An artistic 'Josh' machine

IF WE endorse that driving is an art, then it is only appropriate that a car should be unveiled at one of the city's premier cultural events.

But then, this was more art than anything else. A colourful designer Ford Ikon, created by two young artists under the `Young Ikon's programme was unveiled at the opening ceremony of The Other Festival. Why the Other Festival? Mr. John Fink, Vice President, Marketing, sales and service, Ford India has an explanation, ``The Young Ikons programme reflects the youthful spirit Ford India embodies. We see similarities between the Other Festival and the entire Young Ikons programme- both innovatively showcase young, fresh and avant garde talent''.

Rohini Devasher and Varun Wadhawan, two young artists were selected to develop a designer Ikon as an interpretation of their `josh'. The twosome, after weeks of relentless enthusiastic work, paint stained hands, clothes and hair, smelling possibly of turpentine, finally unveiled their work at the Festival.

Rohini, an artist from the Delhi School of Arts has used the colours of `Josh' - burnished orange, bright yellow and fiery red - to come up with her own version. Traditional designs slowly took form on a more modern motor platform. Apparently, the centre of attraction in Rohini's design is the geometrical Harappan sun resplendent on the bonnet. She has also created a series of paintings based on the theme of Josh.If Rohini did up the outside, Varun Wadhawan, an alumnus of the National Institute of Fashion Technology, has done up the interiors of the machine. The upholstery was fabricated with a view of enhancing the trendy look of the car, using modern designs and vibrant fluorescent colours.

If you are blinded on the roads by the sight of the sun streaking past, the sky has not really fallen. It could be just Ford Ikon's new model doing its rounds.

By Ramya Kannan

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