Aggressive marketing, key to sustained software growth

By Our Staff Reporter

CHENNAI, DEC. 7. A different model to move up the value-chain coupled with aggressive marketing is a prerequisite for the domestic software business to achieve a sustained growth of 30-40 per cent, said Mr. F. C. Kohli, Member, Executive Committee, Tata Consultancy Services (TCS).

Delivering the 15th Anantharamakrishnan memorial lecture after being conferred with the Business Leadership Award of the Madras Management Association (MMA) here today, he said with software becoming increasingly complex, ``we will require specific strategies, special niches to gain a competitive edge'' and start offering services across the full technology spectrum. Prescribing the ``extensive use'' of systems engineering, software engineering and concurrent engineering and software engineering standards, Mr. Kohli suggested, ``we need to learn about business domains and management and processes'' to provide end-to-end solutions.

Mr. A. Sivasailam, Chairman, Amalgamations, Mr. Arun Bewoor, MMA President, Dr. Manesh L. Shrikant, Dean, SP Jain Institute of Management and Research, and Mr. Srinivasan K. Swamy, Senior Vice-President of MMA, were among those who spoke.

Later, at the annual convention of MMA titled `Bonding Bricks and Clicks', Dr. Shrikant released `The Hindu Speaks on Management' Volume II, a compilation of articles which have been published in The Hindu during the past five years and dealing with different facets of the changing world of management.

Mr. S. Swaminathan, Business Editor, The Hindu, said the book contained 65 articles that vividly portrayed the management thinking in the present times of globalisation.

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Section  : Business
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