A truly Tamil flavour

WHEN OTHERS are still finding their way about cyberspace, UTV Interactive has re-positioned its tamizha-tamizha.com in a new avatar.

The idea is to make it a more interactive and ``worldwide platform on the web for Tamils,'' explains Mr.Biren Ghose, Chief Executive Officer of UTV Interactive.

Launched in Pongal 2000, the new look site has a variety of content from movies to recipes to trivia.

The USP of the ``Chennai-centric'' vortal, the second from the stable of UTV, kemchho.com in Gujarati being the other, with its friendly language, has easy to navigate features.

With its something for everything approach, tamizha-tamizha.com showcases the cosmopolitan nature of Chennai.

It has interviews with cine actresses, their comments, film review, matrimonial, news replete with panchangam and the weather round-up.

Seeking a convergence between Vijay TV and tamizha-tamizha.com in certain spheres, UTV Interactive, says Mr.Ghose, ``the idea is to keep the audience broadband ready. We have got the tools in-house to digitalise the content.''

By N. Ravi Kumar

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Section  : Southern States
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