Polaroid to expand operations

By Our Special Correspondent

NEW DELHI, DEC. 21. Polaroid Corporation, the $2.15 billion U.S. headquartered company, today announced plans to launch new imaging products and technologies. The company is looking at opening `exclusive' outlets in metros and other key cities. It is also exploring the possibility of tie-ups with suitable partners for promoting its products in the country.

In addition to launching two instant cameras for children and teenagers, the company's other focus area will be its identification systems.

``Being the world's leading supplier of driver licensing and identity cards, we expect this figure to go up nearly 20 times in the next three to five years,'' said the country head, Ms. Achal Khanna, at a news conference here today.

Polaroid is also planing to introduce tamper-proof law enforcement solutions that can provide a true and accurate record of any crime, thus enhancing the investigation of criminal cases and bringing down the prosecution and court costs.

Polaroid has been in India for the last eight years and today has annual sales of about Rs. 50 crores. The company has an OEM manufacturing base in Goa which caters to the world-wide demand for the one-minute passport photo camera.

Send this article to Friends by E-Mail

Section  : Business
Previous : Sensex falls as IT stocks suffer setback
Next     : Netscape launches Indian