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Saturday, January 27, 2001

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Advantage E-Accounting ties up with 3 cos

By Our Special Correspondent

MUMBAI, JAN. 26. Advantage E-Accounting, a Mumbai-based IT firm providing mission critical products in the realm of finance and accounting to individuals and institutions on the Internet platform, has tied up with Hindustan Lever, ICICI Bank and BPL Mobile.

The firm operates three businesses - MunshiKaka.com, a comprehensive web-based service for accounting and taxation for personal finance and investment, Advantage MOTI (Move Operations to India), an IT-enabled accounting and related services for asset agglomerations outside India, and Advantage COMFORT (Computer Oriented Mutual Fund Operations Review for Trust), a risk and middle office management support for mutual funds in India.

ICICI Venture Fund has recently invested Rs. 4 crores for a significant stake in the company. Advantage E-Accounting is promoted by Mr. Shailesh V. Haribhakti, a chartered accountant, and Mr. K. N. Vaidyanathan, former business head of Morgan Stanley Dean Witter Investment Management. Its board of directors include, Mr. A. P. Kurien, Chairman, Association of Mutual Funds of India, Mr. Ravi Narain, Managing Director of National Stock Exchange, Mr. Dina Wadia, Partner, Little & Co, a legal advisory firm, and Mr. Nitin Deshmukh, CIO, ICICI Venture Fund.

In Chennai the company has tied up with Sukumar & Co and in Bangalore with N. Nityananda & Co who are Haribhakti affiliates in these cities.

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