Exatt plans to be premier business ISP

By K.Satyamurty

BANGALORE, FEB. 16. Among the Internet Service Providers (ISPs) targeted at corporates in India, Exatt Communications, Bangalore, stands out in terms of technology and innovation.

Exatt has brought together a team of top network and marketing professionals, formerly with AT&T in the U.S., and combined them with a development team from the top Internet and communications companies in India.

Exatt plans to be the premier business ISP in India by designing and managing the country's first completely fibre optic backbone, including a high-bandwidth direct fibre link to the U.S. It will operate the fastest and most reliable network in India comprising seven nodes in major cities. Exatt's services are built on the premise that Indian businesses and MNCs seeking entry into the Indian market, will demand fast, affordable and reliable Internet access. For both Indian and multinational companies, Exatt is positioned to be the leader in providing secure and reliable Net services targetting the Indian market.

The company's focus is on delivering Internet connectivity, B2B services and e-commerce solutions to businesses.

The backbone, ExattNet, is the structure that gives reliable support. Because the company controls and manages the backbone, it is able to customise traffic, download and upload information with more security and offer many other solutions that complement each other and "e-enable" businesses. Exatt is now the first and only Full Service Provider (FSP) in India, offering business- centric ISP and ASP solutions to domestic and multinational companies along with its IP network.

Exatt's solutions go beyond the Indian market to helping MNCs who want to penetrate the Indian market, considered one of the most promising with over 100 million persons with fairly high purchasing power. Through the gateway hub in San Jose, California, Exatt is able to connect overseas companies directly with the Indian IT infrastructure. This marketplace is huge and growing almost every day, according to industry watchers.

Exatt now expects to have half its sales to companies headquartered outside India. As the company succeeds in assuring overseas enterprises of the stability of the Indian Internet, additional sectors are expected to enter this market. Inadequate reliability, connectivity and security have been noted as reasons for non-Indian companies not getting linked to the domestic Internet. These features are now being offered at competitive rates.

Exatt's core management team is made up of American and Indian nationals with Mr. Parind Parekh as CEO. Three of the founding partners are Indo-Americans, who have had extensive professional experience in network management and implementation. Their experience in building the global Internet to its present level along with their innate cultural understanding of Indian business norms has enabled the company to offer the most comprehensive management team in the Indian Net industry.

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