Second Lancer showroom in Chennai

By Our Special Correspondent

CHENNAI, MARCH 5. Hindustan Motors today opened its second show room for Mitsubishi Lancer here - ARAS Mitsubishi Lancer Showroom.

The new showroom comes with Hind Motors focussing on the South.

Addressing a press conference here today, Mr. B.K. Chaturvedi, president of the company, said with a monthly sales of 50 odd vehicles, Hind Motors had been holding a 50 per cent market share in the mid-premium car segment in the city. In Tamil Nadu, as a whole, it was selling on an average 75 cars monthly as against a total volume of 145 odd vehicles in the segment.

The president claimed that though sale of cars in the mid-premium category had dropped by 47 per cent in February compared to the same month last year, Hindustan Motors had shown a dip in sale volume of only 23 per cent.

To a question, he expected a 15 per cent incremental demand in sales for Hind Motors in the wake of budget-induced sops. Mr. Chaturvedi said HM would now focus more on services. In this context, he referred to the appointment of a dedicated team of territory managers exclusively to service customers' needs.

Asked about new Lancer variants that the company was contemplating, he said a study was currently on to find out the price-volume relationship. Once this was done, an appropriate decision would be taken, he said.

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Section  : Business
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