Kraft ties up with Dabur

By Our Special Correspondent

NEW DELHI, MARCH 18. Kraft, the world's second largest food company, has entered into a tie up with Dabur for the distribution of its high volume products, beginning with its first brand in the country Tang, a fruit flavoured beverage. Beginning with Delhi, the product will be rolled out to over 20,000 outlets in Chennai, Mumbai, Hyderabad and Bangalore by the end of April this year.

According to the Dabur Foods CEO, Mr. Amit Burman, the partnership is based on compatibility and synergy. Tang complements Dabur's portfolio of products in the food market. ``Our extensive reach and penetration in the retail universe will enable a quick roll out, We at Dabur are pleased to partner KJS in launching Kraft's first brand in India,'' he added.

KJS India, a 100 per cent subsidiary of Philip Morris India, will manufacture and market the product in the country.

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Section  : Business
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