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Online edition of India's National Newspaper Tuesday, March 20, 2001 |
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Southern States
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Cutting edge, off the field too
THE DAY just begins for many stars spotted in the Chepauk cricket
field after close of play each day. After the mandatory meetings
on strategies and post- mortems, it is time to sell stuff.
Soft-drinks, oil, jam, motorcycles, dot coms, biscuits, shaving
razors and cream, refrigerators...the list is quite long. Then of
course are the mandatory appearances at places like Mayajaal,
another of those marketing strategies for the fun destination.
Of course selling is no easy job. It could mean hours in front of
a camera in strange sets.
``Well, it has been fun working with them. I have been shaving
with Gillette and have done ads for Kelvinator refrigerator.
Kelvinator are our team sponsors,'' explains Glen McGrath, who
insists that he is different from the man we see (and hate) on
TV. ``That is different. I am a regular cool guy outside,'' he
adds.
At the moment, McGrath misses home where his 14-month old is just
beginning to take the first steps. ``It is kind of hard to be
away and for such long duration. My wife called me to say this.
Well, that's all part of being a cricketer,'' he says.
Do people actually call him Glen. That actually reminds many of
the Glen family of wines. His reply: ``They do. well, in school
my friends called me pigeon because I had long legs. That kind of
stuck ever since.''
McGrath was spotted at the Gillette India Mach 3 national razor
promotion drive. The aussie speedster had already made guest
appearances at Delhi, Mumbai and Calcutta before stepping into
the now-too-familiar role here. There was an interactive session
with McGrath for winners of a `razor contest;' many got to bowl
at McGrath with a tennis ball just outside the ballroom even as
nervous Taj executives watched with bated breath - the chandelier
was hardly 8 feet high; there was glass and fragile decorative
material around the place. Anyway, the 10-minute bowling session
ended uneventfully as Glen ensured that everyone was left smiling
at the end of the day.
By R. K. Radhakrishnan
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Section : Southern States Previous : Colour drives the message home Next : Music for a song | |
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