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Hospital care: Making the rich pay for the poor
By Our Special Correspondent
BANGALORE, APRIL 18. There is a shift in the thinking of
corporate hospitals, which till now have flourished catering to
one particular segment of society. The shift is taking place in
Bangalore, and two corporate hospitals, specialising in heart
care, have initiated the concept of corporate hospitals at non-
corporate prices, thus making facilities available to the
economically weaker sections.
The two hospitals are the 750-bed Narayana Hrudayalaya in
Bommasandra and the 75-bed Trinity Hospital and Heart Foundation
in Basavanagudi.
At Narayana Hrudayalaya, the concept is of cross-subsidising
costs, whereas at Trinity, the group of young doctors has slashed
their tariff for heartcare outright. Dr. Devi Prasad Shetty, the
specialist behind the former, states that as setting up of
hospitals, particularly for the weaker sections, is financially
unviable, a via-media had to be worked out. The concept is simple
-- the rich pay for the poor.
Of the 750 beds that the hospital will eventually have, only 25
per cent will be reserved for the elite and they will be charged
for the services the hospital will provide. The 25 per cent
luxurious suites will have modern facilities such as television,
phone, fax, Internet and secretarial services. The revenue
generated from this segment will enable the hospital to charge
only the bare costs of hospitalisation for the economically
weaker sections.
Dr. Devi Prasad Shetty feels that the need for such set-ups is
urgent as it will reduce the gap between demand and supply. At
present, only 45,000 heart operations are performed annually in
India when about 25 lakh persons in the country need to undergo
heart surgery. The team has ambitious plans of building 10
hospitals in the State in association with various bodies. These
hospitals will be run on a non-profit basis.
The Trinity Hospital, which is run by a group of young doctors,
some with NRI status, is clear in its USP -- a corporate hospital
at non-corporate prices.
Dr. Veerappa Reddy and Dr. B.G.Murlidhar mention that the
hospital's pricing of heartcare will certainly have an impact on
the other hospitals. In the general ward, a coronary artery
bypass graft (CABG) will cost Rs. 75,000 (inclusive of all
packages -- investigations, seven-day stay and drugs) and in the
deluxe ward it will be Rs. 1.20 lakhs -- a slash of nearly Rs.
40,000 over other corporate hospitals. The rates for angioplasty
are Rs. 45,000 and Rs. 70,000 (three-day stay, procedure cost,
and drugs) and for angiography they are Rs. 7,000 and Rs. 12,000,
respectively.
Dr. Murlidhar mentions that this is possible as the doctors
themselves will "run the administration," though there will be a
full-time administrator. Cost-cutting will be in the inventory of
medicines and professional fees. Dr. Murlidhar says that most
corporate hospitals charge patients exorbitant sums as
professional fees, but pay doctors much less. In most corporate
hospitals, professional fees account for 10 per cent of the
overall billing to a patient.
The hospital, Dr. Reddy, says will soon have a policy to
determine the economically weaker sections, and decisions will be
taken by the doctors themselves about cost-cutting. Such a move
will make available heartcare treatment at a "reasonable" cost.
The 75-bed Trinity Hospital has three major operation theatres
and one of the most modern cathlabs in Karnataka. It will provide
24-hour services in cardiac emergencies, angiography,
angioplasty, trauma care and pharmacy. The project cost is Rs. 10
crores.
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