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Online edition of India's National Newspaper Sunday, May 20, 2001 |
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Southern States
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Cool mall
WANT TO gift a microwave oven to your beloved daughter staying
hundreds of miles away? Does the NRI boy plan to gift a home
theatre to his dear mother on her birthday from across the seven
seas? Well, these thoughts don't materialise unless you do a lot
of legwork wasting time and money. Isn't it?
How about experiencing that `love and care' of your dear ones
sitting right in the cosy confines of your home? Sounds like a
dream? But that dream is now a reality. Enter -
www.digitalshoppy.com - and choose from a host of consumer
electronics and home appliances. Place the order sipping your
favourite coffee and wait for the thank you call from your dear
ones.
Digital Shoppy, India's first `click and mortar' consumer
electronics and home appliances showroom, that has changed the
very concept of shopping now becomes more dearer to the
customers. Marking its first anniversary, the store is
introducing on-line shopping, first of its kind in the country in
retail marketing of consumer durables. People all over the world
can now place orders for products for delivery within India.
The site has tied up with some organisations to deliver the goods
all over the country. Tying up with ICICI, the site plans for
risk-free online payment. Orders placed through credit cards are
verified to avoid misuse and fraud.
Mahesh Raju, Managing Director, says the site has been developed
to be user-friendly with details of various products of 45 brands
fed into it. Even the technical details of each product and
comparison of products price and quality wise can be done on the
site before placing the order.
To celebrate the first anniversary, Digital Shoppy has introduced
123 days of non-stop festivities from May 19. It's offering 8,001
gifts worth Rs. 10 lakhs through `Scratch a card and win'"
scheme. The card is issued for every purchase of Rs. 5,000 and
above.
By R. Ravikanth Reddy
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Section : Southern States Previous : Triumph of mind over matter Next : Business environment deregulated | |
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