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Sunday, May 20, 2001

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Cool mall

WANT TO gift a microwave oven to your beloved daughter staying hundreds of miles away? Does the NRI boy plan to gift a home theatre to his dear mother on her birthday from across the seven seas? Well, these thoughts don't materialise unless you do a lot of legwork wasting time and money. Isn't it?

How about experiencing that `love and care' of your dear ones sitting right in the cosy confines of your home? Sounds like a dream? But that dream is now a reality. Enter - www.digitalshoppy.com - and choose from a host of consumer electronics and home appliances. Place the order sipping your favourite coffee and wait for the thank you call from your dear ones.

Digital Shoppy, India's first `click and mortar' consumer electronics and home appliances showroom, that has changed the very concept of shopping now becomes more dearer to the customers. Marking its first anniversary, the store is introducing on-line shopping, first of its kind in the country in retail marketing of consumer durables. People all over the world can now place orders for products for delivery within India.

The site has tied up with some organisations to deliver the goods all over the country. Tying up with ICICI, the site plans for risk-free online payment. Orders placed through credit cards are verified to avoid misuse and fraud.

Mahesh Raju, Managing Director, says the site has been developed to be user-friendly with details of various products of 45 brands fed into it. Even the technical details of each product and comparison of products price and quality wise can be done on the site before placing the order.

To celebrate the first anniversary, Digital Shoppy has introduced 123 days of non-stop festivities from May 19. It's offering 8,001 gifts worth Rs. 10 lakhs through `Scratch a card and win'" scheme. The card is issued for every purchase of Rs. 5,000 and above.

By R. Ravikanth Reddy

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