Amrutanjan Infotech's call centre to go online shortly

By S. Varadharajan & P. Narasimhan

CHENNAI, JULY 1. The 30-seat International call centre of Amrutanjan Infotech, a division of Amrutanjan Finance, is likely to go online by the third week of July.

Mr. S. Radhakrishna, Chairman and Managing Director, Amrutanjan, told The Hindu that the call centre had been set up at a cost of Rs. 2.25 crores at the NSIC software technology park Ekkaduthangal, Guindy in the city. He said the company had entered the IT enabled services area in January this year and this would enable Amrutanjan Infotech to generate more revenues.

The CMD said, ``A major thrust will be given to the call centre'' and added, ``We will have a significant presence in the call centre business in the coming years''. The estimated revenue from the call centre in 2001-02 is Rs. 2.90 crores and a net profit of around Rs. 90 lakhs. The seating capacity of the Ekkaduthangal facility will be doubled in the second stage, he said.

The company has entered into a tie up with the Chennai-based Enhancement Technologies India, a 100 per cent subsidiary of Apiant Technologies Inc. of the U.S. Enhancement has provided the necessary software, solution, training and marketing arrangement.

Amrutanjan Infotech is also setting up a call centre training academy in Chennai in collaboration with a leading technical university. Enhancement will also be involved in this process, Mr. Radhakrishna pointed out.

As a non-banking finance company, Amrutanjan Finance has been in the line of extending hire purchase and lease finance. The Infotech division was set up in 1998 as part of the company's diversification programme to improve the bottomline. The division initially took up the activity of software training consisting of various short term courses.

Amrutanjan Finance had also set up a software development division in Infotech in April this year. Necessary infrastructure facilities were put up by the company and software professionals were recruited. The division had developed customised software for various clients.

Amrutanjan Finance is a subsidiary of Amrutanjan engaged in the manufacture of pain balms and fine chemicals.

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