Honda Accord launched in South

CHENNAI, JULY 9. The all-new sixth generation Accord, introduced internationally earlier this year by Honda Motor Co., was launched here today. This makes Honda Siel Cars India Ltd (HSCI), among the early ones to enter the newly created D-segment.

Mr. A. M. Gupta, General Manager, (marketing), explained the concept behind the all new sixth generation Accord. This model, the best of the Accord series, is an outcome of more than 25 years of unprecedented engineering achievements, he said and added ``considering the international success of Accord and Honda's reputation for durability, quality and reliability, we are certain that the Accord will establish itself as the benchmark of the Indian auto industry's luxury segment."

Honda Accord will be available in five colours including shades of gold and silver, through 26 Honda outlets. HSCI started commercial production in December 1997 with an indigenisation level of over 50 per cent, which has been raised progressively to 72 per cent.

Honda Siel introduced the Honda City car in India in December 1997 and the New Honda City in November 1999. In August 2000, Honda Siel added to the line-up by introducing the Honda City VTEC and City Supreme.

Send this article to Friends by E-Mail

Section  : Business
Previous : Further fall in sensex