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Online edition of India's National Newspaper Monday, August 13, 2001 |
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It's cool, yet hot
CALL IT millennium madness or chic disarray. Fusion is causing a
flutter in fashiondom. Yes...today's fashion is about mutation -
of the ethnic East and the wild West. Travel, television, and of
course, the relentless creative pursuits of showmen-designers
have resulted in a froth of styles that fuse trends or bring
together traditional fabrics and modern designs.
Naturally, the conventional salwar kameez that saw a renaissance
in the late 1980s and 1990s has now become passe. For kurtas are
getting shorter and easy-fit trousers are replacing the salwar
and churidhar.
"These Indo-Western styles are stylish, comfortable and just
right for today's upwardly mobile woman", says teenaged model
Asharita, as she displays a kurti at Ffolio.
Anuja Vikram and Prabha Raman, students of a city college, while
chilling it out at a coffee pub, too reiterate that the salwar
kameez is way past its expiration date. With sunny smiles that
match their vibrant cropped kurtas and lycra trousers, the
fiercely stylish duo say that by synthesising trends, designers
are able to offer a curious mix of boyish preppiness and feminine
grace. "That's what we want", say the two. If you thought these
kurti-trousers were for young girls with hour glass figures,
you're mistaken. "Avid travellers prefer them as well. They don't
feel out of place in foreign destinations. Particularly, when
complemented with suitable stoles," says Asha Mohan, shop
manager, Ffolio, as she displays a trendy collection by Kimono,
Onkara, Scheraz and Linarika.
"I've become a tad tired of the salwar kameez. Short kurtas are
smart and don't look slouchy for the workplace", says software
analyst M. Parnitha, as she makes her choice at Studio Saks.
Chipping in, Sabitha and Upasana Asrani of the fashion house add,
"Kurtis are in. They are attitude-driven and meet the need of a
fast paced and constantly evolving society." The designers to
watch out for here are Anand Kabra, Byzantic, Priya Wadhaw and
Salim Ghauri.
Even boutiques like Seams Natural, which are trying to gain a
toe-hold in the fashion firmament are now flush with kurta-
trousers-skirts-sarongs.
"These clothes are reflective of the dynamic intermingling of
cultures. The look is truly global. Youngsters have a penchant
for clothes with an international flavour. But Indianness is
retained in terms of fabrics used and traditional
embellishments", says Binu Jha, a NIFT product who runs the
boutique. "Indo-Westerns are indeed a comfortable and sensible
option for the travelling executive. She no longer has to squirm
in power jackets that she is not used to," Binu adds.
The kurti-trouser combination is unmistakably a case of two
classics coming together to create a new look for today's
headstrong, personality-projecting woman. Though the close-fit
stretch or lycra is said to be West-inspired, avid Hindi film
buffs could take you on a nostalgic spin to the Asha Parekh or
Sharmila Tagore era when female fashion meant squeezing
themselves in tights.
What's more about the Western edge? Well, it is the concept of
dressing down - with a sexy slant that is. So most kurtas (do you
hear someone calling them tunics?) are now minimalistic with
scooped necklines, saucy spaghetti straps and body-skimming cuts.
The no-fuss trousers are loose or tight - some with mid-calf
hems, others with boot-cuts or simple regulars. And as the kurtas
get shorter, the slits seem to get longer. Some of them come in
belly-baring cutaways too, thanks to the clutch of Hindi cine/pop
stars and starlets who don't think twice about showing skin. "Oh,
yes...skin is in," asserts D. Vimala, a student of fashion
technology. "There is nothing wrong in showing a bit of the
midriff, provided the crowd is not hyper-prudish to make you feel
self-conscious. Some of these Indo-Westerns are sensual in a
subtle way."
True, coming in whispering colours, wispy fabrics and supple
shapes, they are made to contour the body. So you can hardly
camouflage figure flaws with kurtis. In Ffloio for instance, the
short kurta-trousers come in finer-than-fine fabrics such as
organza, chiffon, crepe, georgette, jute and lycra. Dusted with
sequins or finely touched with embroidery and crystals, they seem
to denote that there is serious art in couture. From cool to
cutting edge, the designers have plenty to offer when it comes to
fashion's happening kurti. By mixing varied trends in their
designs, they seem to have arrived at a potent cocktail to lure
the fashion-conscious. Never mind the infamous price tags!
Store watch
IF YOU happen to go on a buying binge, you could perhaps check
out the collections at Ffolio and the host of signature stores at
Khader Nawaz Khan Road. Ritu Kumar's, Taj Khazana, Studio Saks,
Fab India or Kalpa Druma (where you get mix-and-match pieces),
Seams Natural and Gurlz are other options. For those who love
going on a mall cruise, the shopping arcades dotting the city too
offer a wide choice. But remember to have bulging purses!
If you are not too keen on the signature that comes with the
clothes, it is better you pick up those wondrous fabrics and have
them tailored - to suit your taste and pocket.
T.KRITHIKA REDDY
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