Kinetic to launch co-branded petro card

By Our Staff Reporter

HYDERABAD, AUG. 14. Kinetic Group, which is into manufacture of scooters and motorcycles, will be launching a co-branded petro card in two months, according to Ms. Sulajja Firodia Motwani, Joint Managing Director of Kinetic Engineering.

Addressing a press conference here, to announce the launch of its latest offering ``ZX Zoom'', a 110 cc full size scooter, she said the petro card comes with a reward programme linked to purchase of petrol and oil.

The Rs. 1,200 crore Kinetic group which bucked the falling scooter industry trend with a 18 per cent growth in fiscal 2001, has targeted a 25 per cent growth for 2002, and set an ambitious group target of Rs. 2,000 crores turnover by 2003. This envisages stepping up production and sales to four lakhs including scooters, motorcycles and scooterettes.

It now has three production facilities with a combined capacity of six lakh two wheelers. It has targeted two lakh scooter sales against 1.6 lakhs last year. The new Zoom alone is expected to register sales of 50,000 this year. It will also be launching the GF 125 bike by August end.

In this highly competitive field, it was important for a company to stay ahead on the technology curve, and Zoom with its advanced features is part of this strategy. Its goal is to retain dominant position in the gearless scooter segment. It will also be coming up with a consumer relationship management (CRM) programme called ``Kinetic for Life'', where old Kinetic scooters can be exchanged for 60 per cent of the original purchase price, against a new scooter. Other components of this strategy include a Rs. 365 annual maintenance contract, and mileage advantage week.

In the last three months, the company registered a growth of 23 per cent in Tamilnadu, 15 per cent in Andhra Pradesh, and 30 per cent each in Kerala and Karnataka, she said.

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Section  : Business
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