The offers you cannot discount

WHEN TEXTILE majors come with discount offers to attract consumers, their main competitor, handloom cooperative societies can't afford to lag behind.

Though these societies come up with discount offers on and off, especially during the festival seasons to clear their stocks, the month of Aadi is not on their list of priorities so far. But this year, the societies want to try it out like other textile shops, on Independence Day.

The exhibition is being conducted at the Directorate of Handlooms and Textiles at Kuralagam from 10 a.m to 8 p.m.

But unlike others, who normally make use of the discount sales to dispose of their old stock and replenish with new varieties, handloom societies want to popularise their new varieties through this `mega sale' exhibition.

Handloom clothes, which are known for innovative designs and excellence in weaving, will be on display on the sale. You name the variety, the one day exhibition will have it.

Be it gorgeous and traditional Kancheepuram silk in different hues, ethnic and unique Kalakshetra sarees, a joint venture product with Kalakshetra Foundation, naturally-dyed eco-weaves, attractive and aesthetic Kanchi Cotton, impressive and intricately-designed Kovai cotton sarees, fascinating Vilathai sarees, crisp cotton sarees from traditional Paramakudi, Woraiyur and Musiri, home furnishings, ready-made shirts, made-ups, churidars, etc., will all be there.

The new products from various weavers' cooperative societies all over the State with new designs and elegant colour combination will be on display on the one-day mega sale to coincide with I- Day.

By S. Vydhianathan

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Section  : Features