Digital animation industry poised for rapid growth

By Our Corporate Reporter

CHENNAI, AUG. 19. The global digital animation industry is poised to grow to a whopping $70 billion by 2005 from the current level of $25 billion. A recent study conducted by Anderson Consulting states that the Indian animation industry currently pegged at $550 million is slated to clock a growth rate of 30 per cent annually in the next three years and is expected to reach $15 billion by 2008. In the next three years India would receive more than $2 billion worth animation business, according to the study.

Mr. Ram Mohan of UTV Toons, who is considered the doyen of Indian classical animation, has stated that the growth rates and opportunities in this sector are tremendous. With competition from countries such as Korea, Taiwan and Philippines, India scores high in terms of cost. According to him there is dearth of professional institutions in India to provide technical training in quality animation. This has caused shortage of animators with the requisite skills.

According to Mr. Sudhir Mathur (head-Arena Multimedia), a division of Aptech, ``With western giants such as ILM, Disney planning to set up shop in India to produce animation films and movies, animation would be one of the fastest growing IT segments.

Arena Multimedia through its arm Arena Animation Academy (AAA) is engaged in providing training in hi-end software such as Maya (Alias Wave front, U.S.), Animo (Cambridge Animation, U.K.) and U.S. Animation (Toon Boom Animation, Canada). AAA operates high- end platforms like NTs equipped with state-of-the-art infrastructure.

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