Tully warns against aping West

By Our Staff Reporter

NEW DELHI, AUG. 20.

Cautioning India not to blindly ape the West in the fast-changing world of globalisation, the former Delhi Bureau Chief of the BBC, Mr. Mark Tully, today ``suggested'' that India cannot introduce anything and everything that was being introduced in Western markets.

Mr. Tully, who was speaking after receiving the ``Honorary Degree of Doctor of Letters of the University of Bradford'' at the Third Graduation Ceremony of the Institute for Integrated Learning in Management (IILM) here, said several changes in marketing and business methods had resulted in creating social problems in Britain.

For instance, in Britain modernisation of retail distribution had started showing its negative impact on the social system where old people and those living in rural areas were feeling left out, said Mr. Tully, who is currently working as a freelance journalist. Before implementing such measures no one bothered to check its wider consequences, he cautioned.

Observing that India was a ``land of small shopkeepers'', he said if such retail changes were implemented here, it would leave thousands jobless. So, instead on implementing profit-managing schemes, it was a must to consider the needs of society as a whole.

Stating that India was different from the West and its traditions, he said India should ready itself cautiously for change besides judging it in the broader context. Asserting that ``market globalisation has not finally triumphed'', Mr. Tully said it was undergoing a process of evolution and therefore the need was to get prepared it.

On the occasion, IILM students were also awarded Degree of Bachelor of Science in Business and Management Studies by the Bradford University Vice-Chancellor, Prof. Colin Bell.

Mr. Mark Tully, who was with the BBC for 40 years was awarded the Honorary Degree in recognition of his distinguished career as journalist, his contribution to humanity and promoting ties between India and Britain.

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