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Monday, August 27, 2001

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Acer India's investment plan

NEW DELHI, AUG. 26. Computer hardware vendor Acer India would invest Rs. 4.6 crores in the next fiscal to increase the assembling capacity of its Pondicherry plant to 10,000 units from the current 3,500 units.

``We will invest $1 million (Rs. 4.6 crores) in 2002-03 to scale up the assembling capacity of the Pondicherry plant to 10,000 units by 2003 from the current 3,500 units,'' Mr. S. Rajendran, general manager, marketing, Acer India told PTI.

The company assembles desktops and servers at the plant while notebooks are completely imported. He said the company had till now invested close to Rs. 9 crores for infrastructure, sales and marketing activities adding expenses for the current fiscal would be drawn from the pool of Rs. 9 crores. The company is planning to launch Internet PCs in the country over the next 18 months as part of its strategy to enter the retail segment.

``At present, we have no retail presence. We don't want to enter in the general PC market as the demand is very low in that segment. We will introduce Internet-PCs in India for the retail segment over the next 18 months," Mr. Rajendran said. Acer India is chalking out a distribution strategy to increase sales across the board in the current fiscal.

``We are aiming to sell 32,000 desktops, 3,500 servers and 3,000 notebooks in the current fiscal,'' he said.

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