Much ado about hairdos?

THE BAIT was beauty, and the bottom line, business. Naturally, the hall was teeming with beautiful and beautified women, all set to clear queries about their troublesome tresses. And yes{hellip}as the show title proved, it was more to do with "Trendy Tresses" than with those cascading curls nurtured by grandma's time-proven kitchen concoctions.

With Bilofer, one of L'Oreal's hair experts, Kanya (the destination for hair and skin care {frac12} well, that's what the posters said) went all out to woo its burgeoning clientele with mindboggling treatments that work on hair "scientifically". Though some women were convinced by the slide show and live demo about "Aminexil Control" (L'Oreal's new anti-hair loss treatment) and the power dose programme, others were hardly carried away by the wonder formulae.

Nevertheless, the interactive session delved deep into certain aspects {frac12} like hair styling, colouring and blow-drying, besides brushing up on problems relating to hair thinning. "Stress, pollution, hormonal problems, scalp disorders, diet{hellip}these are some of the important factors that result in loss of hair", Bilofer said.

She went on{hellip} "The hair, which is fabricated by the follicle thrives in a milieu of supple collagen. To ensure growth in each new cycle, the follicle must be implanted firmly in the scalp. When the collagen accumulates and rigidifies around the follicle, its base prevents it (follicle) from being correctly implanted in the scalp, thereby leading to premature hair loss. Regular hair care, judiciously chosen products and a healthy lifestyle can go a long way in enhancing the way one's hair looks".

After all those hair-splitting technical details about hair care, it was time for lights, camera and fashion! Yes{hellip} pretty young "models" were all set to let their hair down at a snappy show that hoped to showcase some hairstyles. As the girls sashayed the ramp, it was clear that the beautiful braid had lost out to classic bob. Well{hellip} not even a single youngster sported a pleasant plait or a perky pony. It was smart blunt cuts, pesky perms and trendy bobs all the way. Even the party hairdos had a Western air{hellip} be it in terms of styling or colouring. Auburn, chestnut, and mahogany{hellip} the hair hues were rich and the streaking subtle. While the accent was on short, manageable hair for children, it was on the gloss and glamour for the youth. The models' hair had been styled at Kanya with a slew of salon formulae, courtesy L'Oreal. And the makeover magic was evident particularly in the party round. Lined up for the finale were three elaborate hairdos that reflected creativity at its weirdest best. Oh! The styles were truly anti-gravity, with each one framing the face in a bizarre way. Throughout the show, Kanya kept throwing in one offer after another. But as the ladies trickled out, it was clear that though not really scissor- shy, they still preferred their sink to the salons to work wonders with their hair!

T. KRITHIKA REDDY

Send this article to Friends by E-Mail

Section  : Features
Previous : To school, safely?
Next     : Lessons from life