Bosch group to launch new models of car audio systems

By Our Staff Reporter

HYDERABAD, SEPT. 8. Blaupunkt announced the national launch of five new models of car audio systems with some unique features across its three existing series - Skyline, Funline and T-Line. This takes its number of models available in India to 18.

Blaupunkt car audio systems are made in India by Mico (Bosch group) under licence from Blaupunkt WerkeGmbH, the car multimedia division of the Roberty Bosch Corporation (Germany), at its Bangalore assembly unit.

It commands a market share of 7.5 per cent in the Indian market of about Rs. 300 crores.

The organised market segment, however, comprises only about Rs. 100 crores, according to Mr. Ajay Sahney, head of the Bosch Car Multimedia Business in Mico.

Speaking to The Hindu on Saturday, Mr. Sahney who is here to oversee the launch, said the new products had unique features such as `accoustic correction (digital sound adjustment)' which mask the negative effect of wind, road and mechanical noises.

It comes with DigiCeiver technology that ensures zero sound distortion. The three models were being launched almost simultaneously across the world, he said.

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