Can't flick this ticket!

GETTING A ticket for the first show on the first day need not mean standing in long queues in Hyderabad anymore. At least for AirTel customers. Yeah. All they should do is to punch in a message on their mobiles and reserve the ticket, thanks to a tie- up between the mobile company and Easymovies.

Christened `m-ticketing,' the first of its kind service in the twin cities, it would also be extended to Magic customers of AirTel, thereby dispensing with the prospect of standing in the longwinding queues at theatres.

But how does one make use of this facility? The mobile user has to register oneself with his/her name and address through an SMS to 500. After registering for the service, he would receive an immediate status on the availability of the tickets.

Immediately after the registration, the subscriber would have to get the theatre and show code and then book their tickets for the movie of their choice. As a value addition, AirTel is also giving customer additional information on the movie star cast and a list of ticket selling points.

Okay... the ticket is reserved but how does one collect it? The mobile company has worked out three ways of ticket collection wherein the subscriber may collect the tickets at the theatre itself or at any of the ticket issuing points of EasyMovies or may even request home delivery.

Of course, it's going to cost some extra money. But as long as it helps one escape the rigmarole of standing in the queues, how does a couple of bucks matter?

By K. Srinivas Reddy

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Section  : Southern States
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