RIL to market DuPont's lycra

By Our Staff Correspondent

MUMBAI, OCT. 22. Reliance Industries and DuPont Apparel & Textile Sciences have announced the signing of a memorandum of understanding (MoU) forming a strategic partnership for the exclusive distribution and development of the market for DuPont lycra stretch fibres in India.

Under the arrangement, Reliance will use its countrywide distribution network and leverage its long-standing customer relationships in the textile industry built on its Recron polyester products, to develop and promote lycra in India's textile and garment industries. Reliance will provide technical help as well as marketing support to enable the entire fibre-to- garments value chain to use Lycra.

``This strategic alliance to sell products and market the DuPont global brand Lycra in India is yet another important milestone in the 20 year long relationship between Reliance and DuPont. Both partners will leverage their unique and complementary strengths to deliver value to the textile and garment chain of our country," said Mr. Subodh Sapra, president, polyester sector, RIL.

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Section  : Business
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