More e-mail, more trees

SPEND TIME, money, energy, shout slogans or sit on a hunger- strike. All these are no more required as tree planting has been made simple - just click on your mouse.

Yes, going green, particularly planting trees, is not a fad anymore.

It is a social cause that could be mirrored in whatever you do.

At least this is the case, if you are a part of the Sify GreenMail movement.

After proving its worth for speed, add- ons and as a great paper saver, this is the new facet of e-mail.

In short, the more mails you send using Sify Mail, the more trees Sify.com will plant.

Targeted at the younger audience, who also are major users of the Internet, Sify.com has launched a micro- site green.sify.com

Satyam Infoway, the holding company behind Sify.com, will launch a high-pitch campaign for two months, before proceeding with the planting exercise, explains its President- Content, Mr. Vivek Bali.

The saplings, of different variety, are to be planted in Chennai, Mumbai and Delhi, incidentally three places where automobile emissions choke your breath.

Particularly, Neem, Ashok, Banyan and Peepul are to be planted as part of the initiative.

Besides teaming-up with like-minded agencies such as the World Wildlife Fund (WWF), Sify.com has also roped in non- governmental organisations like Green Line.

This has been done with an eye on better maintenance of the trees, in the first 4-6 months.

``We want the trees to live-up,'' underscores the Sify.com team.

A total of 7,500 saplings are to be planted in three Metros including those at the Anna University, the Women's Biotech Park and near the airports in Meenambakkam.

A host of other marketing initiatives including promotion of the cause on specially designed jute bags and mouse-pads are being planned to make the campaign as participative as possible.

Towards ensuring transparency, Sify.com has also appointed the C.P. Ramaswamy Research Foundation to audit the exercise.

So, next time you log-on to Sify.com, you are helping a tree grow.

By N.Ravi Kumar

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