Nokia unveils six new products

By Oommen A. Ninan

HONG KONG, NOV. 20. Nokia unveiled its latest range of innovative products and solutions - six new mobile phones and a new Bluetooth accessories as well as applications designed to add colour and enrich consumers' lives. The launch reinforces Nokia's leadership in advanced technologies and trend-setting lifestyle offerings.

The highlight of the launch here on Monday was the introduction of the first imaging phone, the Nokia 7650 with multimedia messaging (MMS) capability. It features an inbuilt camera, an enhanced user interface, a large colour display and a set of advanced business features - all designed to allow consumers to capture spontaneous moments and share personal experiences while having the ease of connectivity.

Adding to its product portfolio is the Nokia 5210, kicking off another category of phone characterised by a totally new concept in design and enhance durability with a combination of soft and hard materials. This product equipped with an in-built stopwatch, a countdown timer, an interval timer for exercise cycles and even a thermometer to measure the approximate temperature of its surroundings.

Another phone, Nokia 6510, combines business and personal functionalities. One of the key features of this product is the wallet application that enables the users to make convenient and secure online transactions through the phone's WAP browser.

All the three new products were launched simultaneously in Barcelona, while in Hong Kong three more products were introduced specifically for the Asian consumers. Introducing all the six products here, Mr. Nigel Litchfield, senior vice president of Nokia Mobile Phones, Asia-Pacific, said the face of mobile communications was changing at a rapid pace. ``Our industry is at the threshold of a new wave of communication with packet data, multimedia messaging and 3G as some of the key technology drivers of this change.'' According to him, the development of these technologies will provide the impetus for an uptake of mobile services and applications, which will facilitate the onset of total mobility for consumers. He also said as the industry shifts from a voice-driven to data applications and services driven market, Nokia was well-placed to lead in the next industry cycle.

Last week Nokia, together with leading industry players, made significant announcements to collaborate in accelerating this development based on an open mobile architecture initiative to drive the uptake of mobile internet access, mobile visual communications and other services for 3G networks. Nokia also announced its decision to license its client and server software as a source code, openly and equal terms, to mobile handset manufacturers.

Mr. Litchfield said, ``Asia Pacific is one of the fastest growing regions for Nokia, contributing long term target of 40 per cent market share in the cellular market.'' Further, according to him, ``Nokia will focus on bringing the benefits on new technology consumers in a fun and easy to use manner."

Other products that Nokia launched for Asia-Pacific are the Nokia 3350, the Nokia 8855 and the Nokia 6500.

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Section  : Business
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