National
Sahara launches in-flight live music show
By Gargi Parsai
MUMBAI, JAN. 26 Passengers on-board the special Sahara Airline flight S2-105 from Delhi to Mumbai were in for a pleasant surprise on Thursday. Just as most of them were pushing back their seats for a brief siesta after a meal, a group of young musicians emerged from the business class singing old favourites. This was the launch of a live in-flight music festival by the airline.
The airline will have live musicians to entertain passengers on major long haul evening flights between Delhi and Mumbai, Delhi and Bangalore and the like from February 1. Thursday's was a special show on a special flight. Seby, Edwin, Sanjeev, Menino, Marck, Teddy, Norman and Franco will play songs on guitar and violin and even sing songs on demand.
That is why they burst into a Roop tera mastana, pyar mera diwana seeing a newly-married couple on the flight. While the group gave a band show in front, solo Franco took the rear playing old classics on his violin. If the aisle was a bit crowded nobody seemed to mind as this was just a demo.
Making a mid-air announcement, the Chief Executive Officer of Sahara Airline, Uttam Kumar Bose, said this was the first time in Indian aviation history that an in-flight live music festival was being organised.
``We wanted to de-stress our corporate clientele and like to set new trends and introduce unique and innovative concepts. Also, we wanted to give a platform to young artistes to get recognition for their talent and to promote art and culture.''
The flight had other excitement for passengers in the form of on-board bidding, `bid and win' wherein passengers could bid for interesting gifts with a minimum bid of Rs. 50.
The `bid and win' is on all Sahara flights as part of a promotion package.
Later, speaking to The Hindu, Mr. Bose said the airline, being smaller than the others in the domestic sector, could tide over the slump in traffic after the September 11 attack on the World Trade Center in New York despite an 8 per cent fall in traffic.
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