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Khadi to get a new deal

By Our Staff Reporter

NEW DELHI SEPT 21. With the idea of promoting khadi and its products, the Delhi Khadi and Village Industries Board (DKVIB) has decided to step up commercial marketing of its products in a big way. Apart from offering franchisee outlets, the Board is also in the process of enrolling the services of leading fashion designers to help in creating a new range and brand of khadi wear.

Addressing a Press conference here, the DKVIB Chairman, Mukesh Sharma, revealed that in order to make the Board self-sufficient and financially viable, it had been decided to open 11 outlets across the Capital in the first phase. The first two outlets would be opened by next month at Players Building at Delhi Secretariat and Palika Bazar. In addition to this, a request has been made to DDA to provide shops in the newly set up commercial centres to enable opening of khadi bhavans. In an effort to popularise the khadi products abroad, the Board is taking part in the Exhibition being held at Johannesburg in South Africa.

A delegation led by Mr. Sharma would be leaving for Johannesburg on October one for a week long visit. In addition to this, 10 khadi exhibitions would be held at prominent places in the Capital. The DKVIB Chairman said that a scheme had been worked out to launch khadi products under a new brand name and funds for this had been sought from the Khadi and Village Industries Corporation. Apart from this, a novel scheme had been submitted to the Planning Commission for approval which would go a long way in making the Board self-sufficient. The Board, Mr. Sharma said, cannot always look towards the KVIC or the Government for help and has to become independent in order to survive in the long run.

Mr. Sharma also announced that in the Margin Money Scheme, the maximum limit of loan has been raised to Rs. 25 lakhs and this scheme would be implemented through nationalised banks in the Capital in rural as well as urban areas. Under this scheme, 25 per cent of project cost up to Rs. 10 lakhs would be provided by the Board as margin money by way of middle end subsidy.

For projects above Rs. 10 lakhs and up to Rs. 25 lakhs, the rate of margin money would be 25 per cent of the project cost up to Rs.10 lakhs plus ten per cent of the remaining cost of the project. In case of SC, OBC, women, physically handicapped, ex-servicemen and minorities, the margin money grant would be 30 per cent of the project cost up to Rs. 10 lakhs and up to Rs. 25 lakhs it would be 10 per cent of the project.

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