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The Council, which initiated a suo motu inquiry, following the publication of the photo along with an article captioned `Desperately Seeking Susy', noted that the impugned picture had no relevance whatsoever to the write-up and ``its primary aim appeared to be attracting the attention of the readers''. The Telegraph, in its written arguments, had said that the article and photograph were published on the basis of the discovery of ``Super Symmetry''...most beautiful theory of particle physics to substantiate the caption of the article ``Physicists have laid beauty bare'' and, ``if read together, the article would not be construed to be obscene.'' The Council felt that the ``media has to realise its responsibilities in curbing commercial exploitation of women which is most evident in the advertisement sector". ``The editorial staff did not pay adequate attention to the responsibility of the press to the society at large.'' While ``admonishing'' the paper for the lapse, the Council expressed confidence that it would exhibit more caution in future. The Council also ``warned'' Vijetha, a Telugu newspaper, for ``misusing its columns in clear violation of all tenets of journalism and ethical conduct for publishing false, fabricated, motivated and defamatory news items'' against a Hyderabad-based firm, a competitor of the paper's sister firm. PTI
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